Social Media for Landlords or Property Owners
Although social media isn’t necessary to rent your vacancies or communicating with tenants, it can make you appear to be human. If you are going to connect with tenants through social media, here are some great tips to help you engage with renters:
- Be where it matters
You want to make sure that you are where renters are looking! Put available units on sites like Craigslist, Trulia, and Zillow. You should also advertise available units on our website. It’s important to make sure that your listings are social sharing friendly, meaning you can Pin, Like, Share, Tweet, and Email the listings anytime! Renters are mobile, and we know that. That’s why you should also make it easy to view your available units on mobile devices.
- Be Socially Empowered
Content is key! Share your listings on your social media sites. But you don’t just want to be about real estate all the time. You need to talk about the community, local events, and what there is to do in the area. You can even share the occasional funny pictures. You’re human, and you want tenants to know that.
- Stand Out from Others
Consumers love images and keywords. You need to provide every listing with keyword rich descriptions, pictures and video tours. Pictures and video tours help prospective tenants feel more comfortable with their rental choices; plus, it weeds out those that aren’t interested.
The rental audience can change in the blink of an eye. Today’s renters aren’t the same as they used to be and we’re noticing some trends of which you should be aware.
- Renters are going mobile. This year (2013) there will be more mobile devices then people on earth. 98% of renters use their mobile device at least once a week to look for a home to rent.
- Most renters are in a credit crunch. They’ve either been foreclosed on or had to short sale their home. They may have been laid off of work or something else happened that affected their credit. People can’t buy right now, so they rent, and we don’t see that changing anytime soon.
- There’s a sharing trend that’s increasing. More people are comfortable with the idea of “Why own it when I can rent it?” This idea applies to zip cars, bike rentals, even clothing rentals… Individuals are not as concerned about owning as they are about having access.
The rental market isn’t going anywhere anytime soon. More people are comfortable with renting than ever before. You need to make it easy for prospective tenants to find your listings, information and pictures no matter how they’re searching for them.